Influence of Survey on Customer Acquisition for an E-Commerce Venture: A Case Study on Rokomari.com
Keywords:
E-commerce, Survey, Customer Acquisition, Cash on Delivery (CoD)Abstract
Different types of e-commerce companies are using different types of methods for Customer Acquisition. Rokomari.comis the best book selling e-commerce site in Bangladesh.Once it uses a special type of survey questionnaire for customer acquisition. After calculating all the data collected from the survey it is found that there is a positive relation between special types of survey on customer acquisition for an e-commerce company.
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Published
2022-05-20
How to Cite
Nahid Sultana. (2022). Influence of Survey on Customer Acquisition for an E-Commerce Venture: A Case Study on Rokomari.com. Academic Journal on Business Administration, Innovation & Sustainability, 2(2), 1–10. Retrieved from https://www.allacademicresearch.com/index.php/AJBAIS/article/view/17
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